As part of our Cannes Lions series, Lauren catches up with Daniel Wakswaser, Global marketing Vice President of Consumer Connections and Capabilities at Anheuser-Busch InBev at a busy French café just across from the Palais. Wakswaser shares great insights and tips from his perspective as an executive who is responsible for a number of areas from global paid media to experiential deals and properties as well as the company’s internal studios and creative culture. How will emerging tech impact this space as it intersects with advertising? Pour a glass of French wine and listen to find out.
Podcast: Play in new window | Download