Go inside the world of tokens and advertising. Kris Nelson, COO of SRAX, shares about the company’s explosive developments with its BIGToken product, does a bit of myth-busting regarding the space and gives an important forecast for everyone in the advertising space.
Jonnie Cahill, CMO of Heineken USA, reveals how the brand stays ahead of the advertising curve, explains the strategic thinking behind the marketing of Heineken’s lastest product, Heineken Zero, the company’s position on emerging technology, and provide insight on what it takes to be a CMO in today’s fast-paced, data-driven world. Join “Chainsmoke” host Lauren deLisa Coleman as she catches up with Jonnie for an exclusive conversation to Advertising Week’s 360 platform. Listen now.
As Lauren makes the rounds at CES, listen to how one major blockchain startup based in Europe managed to snag big-box retail chains there and what their plans are for the U.S.
Any marketer and advertiser will find this particular episode interesting since it offers an insider look at a European approach to blockchain, marketing and advertising with the Euro equivalent to Walmart, Carrefour and others. Listen to this exclusive now with two innovating startups in the blockchain space as well as a key policy maker in France who reveals the countries strategy for supporting such companies both here and abroad to help advertising and marketing professionals get a jump on the competition in new ways. Lauren deLisa Coleman takes you inside.
Part of the Prince of The Netherlands’ Startup Delta incubator, CryptoHopper currently has 80,000 users worldwide. Listen to CEO Ruud Feltkamp talk about the future of tokenizing ads, culture, technology and more. This popular Dutch Soap Actor is at the helm of the fastest growing crypto startup in The Netherlands and has much to share regarding algorithms, insights and more. “Chain Smoke” caught up with the CEO during the massive CES conference to bring you all the insights as only host, Lauren deLisa Coleman, can.
In this first episode of 2019, we are at the Consumer Electronics Show in Las Vegas. Lauren talks with Harry Dewhirst, President of Blis, a prominent mobile advertising agency. The adtech veteran and acclaimed entrepreneur gives deep insight into current challenges and opportunities around the unique intersection of mobile advertising and blockchain technology. Learn more about their plans with IBM as their blockchain partner, forecast for the U.S., differences between various global territories and much more. Give that Harry has a few medals in his collection – he received the “Rising Star of the Year Award” at the prestigious Media Week Award 2009, and was listed as a Forbes Asia “30 Under 30” Media, Marketing & Advertising Entrepreneur in 2016, this will be an insightful episode.
This episode offers a rare opportunity to listen to Tom Graham expound upon the current and future state of blockchain as it intersects with the advertising industry. Graham has a unique perspective in that he not only invests in companies in the space as a Managing Partner at TLDR, but has massive entrepreneurial experience in area of emerging technology via Codec.ai, MapD and particularly MEDIA Protocol. Graham’s concepts about how to best leverage and strategize for the space is a must-listen for anyone looking to develop a competitive edge in advertising.
Join “Chain Smoke” host, Lauren deLisa Colman and Kochava CEO, Charles Manning as the engage an insightful exchange about about advertising and blockchain technology. Manning is candid, engaging in a relaxed manner that offers fresh insights and true direction for a wildly disruptive space and era.
In this episode of “Chain Smoke,” host Lauren deLisa Coleman talks with Tasha Cronin, the Co-Director of Interactive Production at Droga5. She discusses the intricacies around the emerging technology and creativity, the challenges and forecasts what’s next for the advertising industry. Listen and learn about new opportunities to leverage and prepare for 2019.
This episode of “Chain Smoke” offers special insights into China region. Host Lauren deLisa Coleman talks with Tony Chen, CEO iProspect China, on differences, challenges, and forecast as it pertains to branding and advertising in the region given the ability to access to some of the most innovative tech companies in the world. As China leads in many areas, what can ad agencies around the world learn? Discover this and more as iProspect client, Land Rover China even adds to the conversation. We do a little fun on-set testing of technology as well that you won’t want to miss. Click now.
Citi is a force with which to be reckoned when it comes to advertising strategy. In this episode of “Chain Smoke,” join the company’s Global CMO, Jennifer Breithaupt as she reveals strategies for reaching millennials, emerging tech’s impact on the brand and much more. As financial institutions are called to be more creative and more innovative in consumer messaging today than ever before, Citi offers insights on how and why their approach works, usage of data and statistics and thoughts on blockchain’s impact. Watch now.