Chainsmoke: Fiona Carter, Chief Brand Officer of AT&T Communications

Fiona Carter is the Chief Brand Officer of the behemoth AT&T Communications, now the parent company of WarnerMedia. It’s a massive responsibility ensuring the brand is planted firmly in the market today with an active eye to the future all while addressing the needs of a hyper-fragmented market in a lighting fast world of emerging technology. Lauren deLisa Coleman speaks to her on location during the Tribeca Film Festival in New York City which AT&T was presenting sponsor. Go inside now to grab these insights and strategies as Carter talks about the shape of AT&T Communications.