Chain Smoke: Jonnie Cahill, CMO of Heineken USA

Jonnie Cahill, CMO of Heineken USA, reveals how the brand stays ahead of the advertising curve, explains the strategic thinking behind the marketing of Heineken’s lastest product, Heineken Zero, the company’s position on emerging technology, and provide insight on what it takes to be a CMO in today’s fast-paced, data-driven world. Join “Chainsmoke” host Lauren deLisa Coleman as she catches up with Jonnie for an exclusive conversation to Advertising Week’s 360 platform. Listen now.