As Lauren makes the rounds at CES, listen to how one major blockchain startup based in Europe managed to snag big-box retail chains there and what their plans are for the U.S.
Any marketer and advertiser will find this particular episode interesting since it offers an insider look at a European approach to blockchain, marketing and advertising with the Euro equivalent to Walmart, Carrefour and others. Listen to this exclusive now with two innovating startups in the blockchain space as well as a key policy maker in France who reveals the countries strategy for supporting such companies both here and abroad to help advertising and marketing professionals get a jump on the competition in new ways. Lauren deLisa Coleman takes you inside.
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