A must-check out for anyone in the advertising-blockchain intersection today. Lauren deLisa Coleman goes inside the hottest space in the industry today to talk, at length with Chad Andrews, Global Solutions Leader, Advertising and Blockchain at IBM. An executive with 23 years of experience in media and entertainment, Andrews is able to convey and articulate this area of opportunity like few in the industry. From analytics to content enrichment to supply chain and incentives for consumers, Andrews provides rich insights and direction. Everything you wanted to know but were either afraid to ask or didn’t quite get it the first time.
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