Chain Smoke: Jennifer Breithaupt, Global Consumer CMO, Citi

Citi is a force with which to be reckoned when it comes to advertising strategy. In this episode of “Chain Smoke,” join the company’s Global CMO, Jennifer Breithaupt as she reveals strategies for reaching millennials, emerging tech’s impact on the brand and much more. As financial institutions are called to be more creative and more innovative in consumer messaging today than ever before, Citi offers insights on how and why their approach works, usage of data and statistics and thoughts on blockchain’s impact. Watch now.